Hollywood Burbank Airport

Hollywood Burbank Airport just reached one of the biggest milestones in its history, the opening of an all-new passenger terminal in fall 2026. Ahead of the launch, BUR asked us to introduce that change to Los Angeles, build excitement for opening day, and roll out a refreshed brand identity for the airport’s next chapter. We built the campaign around one idea, “A New Era is Taking Flight.” It treated the terminal as more than a new building. It was an upgrade to the whole BUR experience, keeping the convenience travelers already loved and giving it a more modern, elevated look.

We handled strategy, creative development, copywriting, and design, and built a flexible creative system that could change from one placement to the next and still tell a single story. Imagery of the new terminal ran with a family of headlines: “A New Era is Taking Flight,” “Built for the Journey Ahead,” “There’s a New Star in Town,” and “The All-New Hollywood Burbank Airport.” The system ran across Meta and Google ads, streaming radio, email, magazine and postcard placements with Pasadena Weekly and LA Magazine, billboards, bus shelters, and signage inside the terminal. Because it all shared one visual language, people met the campaign again and again in their daily lives and saw one connected campaign, not a pile of separate ads.

By opening day, the campaign had earned more than 14.8 million impressions across print, digital, and out-of-home. Out-of-home placements reached over 13.3 million people across the Los Angeles area, and print ads reached another 835,000 readers. Digital and streaming placements brought in more than 708,000 impressions and sent over 14,000 visitors to ElevateBUR.com to learn more about the airport’s transformation. Today the new terminal is open, and the brand we helped launch now welcomes travelers at the gate.