How do you inspire an entire community to rethink how they travel?
Since 1992, Metrolink has provided an essential commuter train system for Southern California, with 72 lines of service that span more than 500 miles of the state. But despite its long history in public transportation, Metrolink has not seen significant ridership growth over the course of its service. While awareness of Metrolink’s brand and services both deserve a much-needed boost, Metrolink’s biggest competition is the automobile.
To get people to travel by train, a larger shift in thinking is required—specifically, a fundamental change in not only the average Southern Californian’s commuting behavior into taking public transit, but also how we communicate those benefits for the greater good of our environment. Anyone™ worked with Metrolink to brand various initiatives, from creating multi-lingual landing pages, printed collateral, branded promotional items, video production, print and digital ad campaigns, and cross-collaborations with other organizations.
- Event Promotion
- Campaign Development
- Overall Campaign Strategy
- Print & Digital Marketing Collateral
- Multilingual Marketing
- Storyboarding & Treatment
- Script Development
- Video Production
- Graphic Design
- Motion Graphic & Animation Design
- Digital Media Planning & Buying
- Website Design
- Splash Page Design
- Community Outreach