Our approach to branding Cora began with a neighborhood site visit to immerse ourselves in the unique charm of Ventura. Understanding the local neighborhood became the foundation for crafting a brand that seamlessly integrates with its surroundings.

Its history as a private sanctuary largely informs its current state of being an off-ramp to paradise. One of the few beach cities without the standard bustle of Southern California, life in Ventura feels easier, brighter, and fresher. Still accessible to Santa Barbara—its upscale sister city—and Los Angeles—its big city counterpart—Ventura is able to offer secluded charm with access to anything one could need.

To ensure a data driven approach to creative, ANYONE developed a comprehensive Research and Positioning Deck. This document encapsulated the rich history, market competitors, local hot spots, target audience demographics, messaging directives, and our initial creative direction.

The name Cora draws inspiration from the vibrant communities of corals in the sea, reflecting the thriving ecosystems they create. This symbolism aligns perfectly with the idyllic Ventura community envisioned in the initial strategic direction. In essence, “Cora” goes beyond being a mere label; it becomes a storyteller, narrating the coastal elegance, community spirit, and flourishing harmony that define both the luxury apartment complex and the Ventura community it calls home.

Once the name was selected, ANYONE created a logo that embodies timeless, coastal elegance and created a suite of colorful graphic elements to be used interchangeably within the brand. The Brand Guide was then developed, providing a roadmap for maintaining a cohesive brand identity across various touchpoints. This guide ensures that every interaction reflects the opulence and sophistication associated with the luxury apartment community.

To bring the brand to life, ANYONE conceptualized and executed a promotional video and photoshoot to enhance the website. Capturing the natural beauty and attractions of Ventura, as well as interview vignettes with Ventura residents, these visual assets became powerful tools for marketing and promotion.

Once these initial branding elements were established, ANYONE went on to create all of the vital marketing collateral to launch the property—from brochures to stationery, rack cards to website design, our team crafted a suite of print and digital collateral. Each piece seamlessly integrates into the overall brand narrative, creating a unified and captivating presence for Cora.

Client
Greystar, LLC

Services
Site Visit
Research and Brand Positioning
Naming
Identity Design
Brand Guide
Photoshoot
Videoshoot
Splash Page Design
Website Design
Messaging and Copywriting
Brochure
Stationery
Rack Card
Fence Wraps
Floor and Site Plan Handouts
Banners and Promotional Signage
Promotional Gift Design

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