How do you sell travel convenience as a service?
Previously known as Bob Hope Airport—and perhaps the best kept secret in Los Angeles for almost 90 years—this airport boasts fabulous service and a convenient location. Travelers often thought LAX was their only option into the LA basin, even though Burbank (BUR) offered easier access in and out of the Airport, as well as to many major LA attractions. Due to its proximity to tourist hot spots, it has always been a logical choice for SoCal travel, but has been overlooked due to location ambiguity. The Airport needed a way to build brand awareness among its local, regional, and national audiences, and communicate to travelers that their convenience is unparalleled.
The first step in getting travelers to know where the Airport was located was by changing its name. Anyone™’s work with the Airport began in 2014, with an immense undertaking of a full rebrand, which included a new name—Hollywood Burbank Airport—and a new identity and color palette to give the Airport a fresh, modernized look. From there, our work broadened to continue building awareness of the new Airport brand through an entirely redeveloped website, social media channels, print and digital ad campaigns, commercial production, wayfinding signage, and more. As the Airport’s agency of record, Anyone™ has continuously launched new and compelling ad campaigns over the years to further establish the Airport’s personality to its audience and consistently communicate the ease and convenience of traveling through BUR.
- Brand Identity
- Brand Positioning
- Customer Targeting/Segmentation
- Customer Journey Mapping
- Behavioral Change Marketing
- Overall Marketing Strategy
- Digital Media Strategy
- Creative Direction
- Content Creation & Graphic Design
- Digital Media Planning, Buying, & Analysis
- Print Media Planning & Purchasing
- Social Media & Community Management
- Community Outreach
- Video Production
- Air Service Development
- Website Design
- Marketing Collateral
- Analytics & Reporting