How do you jumpstart a major LA destination?
As the Media Capital of the World, Burbank is home to numerous entertainment headquarters and production facilities, and is the powerhouse for some of the greatest works of our time.
Despite this, Burbank has a reputation of being a quiet suburb with dated shopping and offerings, while still continuing to grow as a housing-rich employment center in LA. In an effort to combat this stigma, the City set forth plans to transform Burbank into a destination hub for entertainment, shopping, and dining, with innovative transportation and housing solutions. To complement these ambitious goals, the City needed to revitalize its look and feel to communicate a new message: Burbank is an exciting and thriving LA destination.
To reposition Burbank as a major entertainment destination in LA County, Anyone™ needed to establish a new brand identity that put a clear, confident face on the City of Burbank. We created a unique identity system for the overarching City brand, as well as an expansive identity system for the twelve City departments. Each department was provided with a department-specific logo package, brand guide, stationery kit, and branding elements that complement the City’s parent brand. Since becoming the City’s agency of record, Anyone™ continues to grow the brand through website development, print and digital ad campaigns, print collateral, City program branding, and much more.