AnyoneTM is an award-winning, full-service creative agency that helps global brands succeed. Our focus is on innovative brand development and engaging 360° marketing strategies. Anyone™ defines and grows exceptional brands through a carefully refined system of ideation and creative development, leveraging an extensive network of internal resources to communicate the brand and its personality across physical and digital platforms.

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Engaged and Empowered.

One Source builds purposeful relationships to create thoughtful and engaging packaging and display solutions that drive revenue and brand stewardship for their clients. 

When One Source approached ANYONE for a rebrand, they had five goals in mind to achieve success:

  1. Build a refreshed brand that reflects their capabilities.
  2. Create brand consistency across all touchpoints.
  3. Inspire employees and empower them with a new identity. 
  4. Build flexibility into the brand so it still makes sense as they continue to grow.
  5. Convey their sense of passion to clients and new acquisitions.

ANYONE began the process by conducting a collaborative brand mining exercise to fully understand the history, business structure, services, and capabilities of One Source. We worked together to determine core values, a brand promise, and goals for the rebrand. Once that intention and information was established, ANYONE set forth to create a new look and feel for One Source, that better aligned with their mission and promise.

Client
One Source Industries Inc.

Services
Brand Mining, Discovery, & Market Research
Brand Positioning
Naming Study
Identity Design
Brand Guide
Message and Copywriting

Timeline
June 2022 – January 2023

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