AnyoneTM is an award-winning, full-service creative agency that helps global brands succeed. Our focus is on innovative brand development and engaging 360° marketing strategies. Anyone™ defines and grows exceptional brands through a carefully refined system of ideation and creative development, leveraging an extensive network of internal resources to communicate the brand and its personality across physical and digital platforms.

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The world’s first Smart Watch powered by a complex technology that could change the world. Powered only by body heat and never needs a charge.

Evolving from a Kickstarter campaign and out of the mind of a technology genius, PowerWatch entered the ultra-competitive market of Smart Watches to showcase a consumer-friendly and appropriately-scaled example of advanced thermoelectric technology. In addition to joining a crowded space as a newcomer, the company also faced the obstacle of presenting the core technology in a way that was palatable for consumers, while not diluting the value of the technology as a whole.

ANYONE took on the task of not only presenting a new consumer brand, but also positioning the company as much more than a Smart Watch manufacturer. After thorough research and analysis, we strategized that PowerWatch would stand alone as both its own brand and company. The core technology behind it could then be positioned as an isolated company with its own separate brand. This was a bold move that resulted in a truly unique and powerful brand called PowerWatch.