Evolving from a Kickstarter campaign and out of the mind of a technology genius, PowerWatch entered the ultra-competitive market of Smart Watches to showcase a consumer-friendly and appropriately-scaled example of advanced thermoelectric technology. In addition to joining a crowded space as a newcomer, the company also faced the obstacle of presenting the core technology in a way that was palatable for consumers, while not diluting the value of the technology as a whole.

ANYONE took on the task of not only presenting a new consumer brand, but also positioning the company as much more than a Smart Watch manufacturer. After thorough research and analysis, we strategized that PowerWatch would stand alone as both its own brand and company. The core technology behind it could then be positioned as an isolated company with its own separate brand. This was a bold move that resulted in a truly unique and powerful brand called PowerWatch.

Client
Matrix Industries Inc.

Services
Product Road Map and Sales Presentations
Research and Development
Audience Segmentation
Identity Design
Brand Guide
Website Design
Trade Show Booth Design (IFA, OR, and CES)
Promotional Item Design
Print and Digital Assets
Ad Strategy
PR Launch Events
Photo and Video Shoots
Packaging Design
User Manual Design
App Audit and Redesign
Retail Display Design