Greystar
Nationwide Luxury Living
Greystar Real Estate Partners has had a long history of building and managing some of the best and most beautiful apartment homes around the world. No matter where they’re located or what their special features are, each community has its own personality and aesthetic.
Read MoreWith a portfolio that exceeds 400,000 luxury residences, making sure the names, identities, and positioning are as unique as the individuals who live in them is an ongoing challenge for the brand. The naming and positioning of each Greystar community starts with research and collaboration. It begins with a face-to-face conversation with everyone that has touched the community: from developers and interior designers to leasing agents and project managers. From there, Anyone™ conducts on-the-ground research, interviews, and focus groups. We infiltrate the competition, review city history, and embed ourselves in the local area. This brand mining approach provides the foundation for every touchpoint that Anyone™ will create for the community, and helps us position it within its marketplace as a completely singular entity.
Services
- Graphic Design
Print Design
Branding
Web Design
Discovery / Positioning
Video Production
