Blending an industrial aesthetic with the renewed vibrancy and grit of the DTLA Arts District, AMP Lofts is urban, minimal, and refined, accentuating the neighborhood’s creative energy and captivating landscape. Through the use of distressed wood and exposed brick, sleek design elements and edgy accents, it is a modern fusion of simplicity and sophistication.

Bold and geometric, the AMP Lofts logo was carefully designed to ensure strong brand recognition while seamlessly complementing the building’s aesthetic. A symbolic shape that conveys tradition and culture, the hexagon gives recognition to the area’s industrial past and urban present. 

Inspired by its vibrant surroundings and DTLA’s abandoned and rehabbed factories, AMP Lofts is a faultless blend of industrial design and urban minimalism, showcasing neutral tones, luxe interiors and wood and metal elements. Fusing organic materials and urbane color palettes, the overall brand aesthetic gives renters an exclusive residence unlike anything in the area.

Client
Greystar, LLC.

Services
Research and Development
Brand Positioning
Identity Design and Brand Guide
Photoshoot and Videoshoot
Splash Page Design
Website Design
Stationery Package
Signage 
Copywriting
Brochure and Rack Card
Neighborhood Inforgraphic
Leasing Office Interior Design
Staff Apparel Guide
Floor Plan and Site Plan Handouts
Local Artist Sourcing